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SEC merchandise selling fast

Published: Tuesday, October 18, 2011

Updated: Wednesday, July 25, 2012 19:07

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Jay Kapadia — THE BATTALION

Though A&M will not switch conferences until 2012, SEC merchandise is available.

After Texas A&M made its official move to the Southeastern Conference, the A&M community responded with SEC co-branded merchandise, creating a demand in the marketplace among local Aggie fans as well as those scattered across the nation.

When the apparel hit the shelves Sept. 29, 10,000 Adidas co-branded t-shirts and 5,000 Adidas co-branded caps were sold within the first five hours of availability.

The proceeds of these sales will go toward the Bonfire Memorial, scholarships for the Corps of Cadets, the Athletic Department and the University Marketing Initiatives.

"Now that we're associated with the most powerful brand in college sports, this has given the University the opportunity to leverage with the SEC brand as we enter the conference in 2012," said Jason Cook, vice president of marketing and communications.

Cook added that the SEC also benefits from an expanded market.

"As for the SEC, it gives them the opportunity to introduce its brand to Texas," Cook said.

Shane Hinckley, assistant vice president of business development, said the sales of the SEC apparel promoted the brand and image of A&M and generated money for the University in the process.

"It's always good whenever we can find revenue from difference sources that benefit the University in a positive way," Hinckley said. "With these sales, we've developed new contacts within the SEC, [with] other schools across the nation and businesses along the southeastern region of the United States."

Any store that carries A&M products will sell the A&M-SEC co-branded apparel. Once A&M becomes a full member of the SEC, other merchandise such as glassware, household products and outdoor products will be available to the public.

"We're very excited to see a positive response that we get to have SEC brand apparel before becoming part of the conference," said Jennifer Walker, general merchandise manager for the MSC Bookstore. "It's something the alumni and students across campus can get excited about."

Cook said when Nebraska and Colorado moved to their respective new conferences this past year, neither one of them had co-branded merchandise sooner than A&M did with the SEC.

"Another characteristic that the move to the SEC allowed us to have is visibility," Cook said. "With visibility, we're able to participate in national TV contracts and have increased sponsorship through the sales of our licensed apparel."

Hinckley said that the A&M-SEC co-branded apparel will allow Texas A&M to carry the banner of the SEC for the state of Texas.

"It opens a lot more doors at retail than ever before," Hinckley said. "Now consumers can find Texas A&M product more available in big cities in Texas such as Houston, Dallas and San Antonio."

 

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