LEE NEELY
2470 Newark Circle, College Station, Texas 77845 979-216-1121 dmn2@prodigy.net

DIRECTOR / MANAGER - OPERATIONS / LOGISTICS
Transportation / Distribution Channels / Process Improvement / Reorganization / Policies & Procedures
Strategic Alliances / Consolidations / Market Assessment / Compliance / Sales & Marketing / Promotions

Increased revenues and customer base growth at The Dallas Morning News with achievements in operations management, logistics and distribution. Leveraged service and leadership abilities, driving high volume sales and a substantial reduction in operational costs. Evaluated markets, built strategic alliances and reengineered processes.

? Cut distribution costs 9% and reduced contractor turnover for The Dallas Morning News (DMN)
? Saved $200K annual transportation costs for The Dallas Morning News
? Increased single copy sales by 10% year over year.(Eagle)
? Reorganized department and reduced staff by 20%(Eagle)

Key Skills: Analytical problem solver, improving operational procedures. Turn around under-performing operations. Build and motivate high-performance teams. Tenacious, self-motivated leader. Versatile, able to handle a wide range of responsibilities. Visionary, capable of grasping the big picture and developing creative solutions to achieve goals.

BS, Business Administration, minor Marketing, Colorado Technical University.

SELECTED ACHIEVEMENTS

Cut distribution costs 9% and reduced contractor turnover for The Dallas Morning News. Decline in state circulation necessitated consolidation of distributorships. Assessed markets to determine customer-to-distributor ratios. Realigned distributors' territories and created new compensation model. Offset losses in revenue and raised compensation of remaining distributors. Generated over $150K annual savings.

Saved $200K annual transportation costs for The Dallas Morning News. Rising transportation costs were impacting revenues. Broke down each truck run by type of equipment, mileage traveled, frequency and volumes. Determined revenue generated by each haul versus cost. Made recommendations for best use of existing resources. Eliminated several truck runs that failed to return an acceptable level of revenue.

Increased single copy sales by 10%(Eagle). Partnered with area grocers to negotiate a larger margin of sales to the grocers in exchange for more points of sale. An additional 140 points of sale and net sales increase of 10% daily and 15% Sunday.

Reorganized department and reduced staff by 20%.(Eagle) Due to falling advertising revenue all positions were broken down to tasks and built back into new positions. Other tasks were outsourced to temp agencies or independent contractors. The end result was a savings 20%
CAREER HISTORY
The Eagle, A newspaper publishing company owned by Evening Post

Circulation Director, The Eagle, 2006 to present. A newspaper publishing company. Oversaw all aspects of the department. Created annual budget and conducted annual audit for circulation. Managed a staff of 23 fulltime and 10 part- time employees and 75 Independent distributors.

Deputy Director-Circulation, The Eagle, 2004 to 2006, Managed transportation logistics, Direct multiple circulation promotions and tradeshows. Drive high-growth single copy sales, alternative publication distribution and subscriber acquisition. Negotiate and implement outside publication distribution.

The Dallas Morning News. A newspaper publishing company owned by $1.5B BELO.

General Manager, 2000 to 2004. Managed logistics, distribution and revenue growth for territory with a circulation of 65,000 daily and 85,000 Sunday newspapers. Facilitated process improvements by reorganizing logistics and work schedule procedures. Managed $1M budget, seven Zone Managers and 125 Independent Distributors.

State Zone Manager, 1996 to 2000. Conducted market analysis, managed logistics/distribution, and launched area-wide sales and marketing initiatives. Negotiated contracts, monitored compliance issues and interacted with field representatives to enhance retailer market place. Evaluated existing and prospective markets. Managed $50K budget and oversaw 18 Independent Distributors. Earlier: Independent Distributor, 1990 to 1996.