Gatorade promotes A&M rivalry
Published: Wednesday, October 5, 2011
Updated: Wednesday, July 25, 2012 20:07
Maroon and orange Gatorade? That's right, the Aggie-Longhorn rivalry is being promoted for a limited time through maroon and orange sports drinks.
Maroon Gatorade bottles are now available through the month of October at most retailers, including the MSC Bookstore.
Shane Hinckley, the University's assistant vice president for business development, said Maroon Gatorade bottles are another sign of the expanding popularity of the Aggie brand.
Gatorade's promotion extends to other rivalries such as the University of Michigan and Michigan State, Florida and Tennessee and Southern Cal and the University of California, Los Angles.
"We are highlighting some of the county's best rivalries with this promotion, and certainly Texas A&M vs. Texas is recognized as one of the best," said Kyle Grote of Gatorade Sports Marketing.
A&M is one of eight universities that was chosen for this offer. Many Aggies are proud the University was selected.
"We're pleased that Gatorade has recognized that our rivalry with Texas as one of the premier rivalries in the country," Hinckley said. "This is one of many new branding opportunities that Texas A&M has undertaken this fall. It's a natural fit and further extends Texas A&M's national brand presence. We don't expect products to last very long in stores."
The promotion also includes football game day prizes. Fans will have a chance to win tickets to the A&M-Texas game on Thanksgiving Day until Oct. 31. The tickets will allow for pre-game field access and $200 for spending money.
Featuring an A&M logo and football players on the bottle's wrapping, the drink has a fruit punch flavor.