AT&T films commercial on campus
Published: Tuesday, September 4, 2012
Updated: Tuesday, September 4, 2012 03:09
Students were called on yet again to assemble at the YMCA building on Monday to partake in another commercial filmed on campus. This time, it was AT&T Inc. behind the Yell Practice.
The commercial, another installment of publicity with College GameDay, which is coming to College Station for the A&M-Florida game on Saturday is part of an AT&T promotion for the show.
“This is part of our sponsorship with AT&T and related to College GameDay coming on Saturday,” said Shane Hinckley, vice president and business development of Texas A&M. “AT&T is filming a national commercial to promote their sponsorship of College GameDay.”
Hinckley said the premise behind the AT&T commercial is following two people, Will and Ravi, as they travel across the country and perform various tasks at different schools assigned by viewers.
“One of the tasks assigned to us was to lead an impromptu Yell Practice on the steps of the YMCA building, where it all started,” Hinckley said.
Will and Ravi practiced with the Yell Leaders prior to the Yell Practice. Hinckley said they were then pitted against an Aggie crowd who were ready to hump it and see what they could do. But not only did Will and Ravi lead the group in yells, they were also carried to Fish Pond and thrown in like actual Yell Leaders.
Hinckley said the call for Aggie extras was put out three hours before the shooting for the commercial began.
“They didn’t announce where they were going to be until Sunday night,” Hinckley said. “The fact that we were able to pull off what we just did was awesome.”
Students said they heard about the commercial through social media outlets such as Twitter and Facebook.
“I found out on Facebook earlier today,” said junior psychology major Wesley Carrera. “They said they were shooting a commercial and I wasn’t planning on coming, but one of buddies grabbed me and said, ‘hey, you’re going to this.’”
The commercial is another mark of A&M’s transition to the SEC and the opportunity for national publicity.
“It’s just another association with our move to the SEC,” Hinckley said. “It’s an opportunity for our brand to be on the forefront of the national scene, which is where a school of our size and reputation should be.”
Jennifer Martin, director of marketing for the athletic department, said the commercial showcases the A&M brand and what A&M represents.
“This is a great opportunity for Texas A&M University to get our name out there and to get a partnership with one of our sponsors and continue that national brand that is Texas A&M and show everyone what the Aggies are about,” Martin said.
Martin said she was impressed with the student turnouts, who were obviously eager to participate.
“It’s amazing when we put anything out through Aggie athletics, the Aggies show up,” Martin said. “They were hoping for 50 but we gave 100.”
Students who participated, such as senior human resources development major Katy Buckner, said it was an opportunity that couldn’t be passed up.
“It was awesome. The crowd was wild and it was a great experience. I found out on the 2013 page this morning and I wanted to go immediately,” Buckner said. “I am recording it and telling my parents about it.”