Aggies now have an official day to strut their stuff - Aggies Colors Day.
Friday will be the start of a yearly celebration in which Texas A&M students, former students and fans will show their Aggie pride at school and work, said A&M Assistant Athletic Director Drew Martin.
"We want to encourage A&M fans to wear their A&M maroon and white gear - whether they're going to work or going to class or just having a relaxing Friday," Martin said. "It shows that the Aggie network is strong. It shows the power of the Twelfth Man."
Interim President R. Bowen Loftin announced the new tradition Aug. 21, just in time for the start of the football season nationwide.
"Aggie Colors Day will help put the long hot summer behind us as we get ready to 'fight for the maroon and white,'" Loftin said. "It's going to be a great year, and this is an exciting way to start the fall semester."
Aggie Colors Day will commence in concert with the fifth annual College Colors Day, a national event established by The Collegiate Licensing Company.
"College Colors Day raises awareness of higher education and its impact across the country," Jason Cook said. "We're taking a national event and tailoring it to Texas A&M to make it Aggies Colors Day."
The University was able to participate in College Colors Day for the first time this year after joining The Collegiate Licensing Company.
"Earlier, this summer, we entered into a new agreement with The Collegiate Licensing Company which represents more than 200 schools across to country, in addition to all but two schools of the Big 12 conference," Cook said. "They promote and help us market the University over all."
Loftin received proclamation from Gov. Rick Perry Aug. 25 for Aggies Colors Day.
"If anyone can make a statement through College Colors Day, it's our tradition-rich Aggie community," Loftin said. "In fact, I would be willing to bet that we can do it with more spirit - and more proud participants - than any other university in the country."
Aggies Colors Day is a way to further spread Aggie pride, said Shane Hinckley, assistant vice president for business development.
"[Aggies Colors Day] is a way for us to show the country the level of love and support Aggies have for A&M," Hinckley said. "It legitimizes having an official day that Aggies show their pride even though we do that already on our own."
The Texas A&M 2009 football season kicks off Saturday against New Mexico.
"This is something we'll be able to look forward to every year at the start of school and the football season - year after year," Hinckley said.
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